Sunday, 19 January 2014

Art Deco and relating it to Walt Disney

I found there were many ways I could have connected the era and brand together to help make for a more successful advertisement, though if I were to reference Disney as a company from the 30's/40's I felt it would not capture the true Art Deco feeling. I wanted to bring an asset of Disney today, back to the heart of Art Deco and Streamline Moderne. My research provided me with disappointing finds, as in the 20's Disney worked for the Kansas City Film Ad Comapny, due to the struggle and lack of money generating from the short-lived company formed by himself and Iwerks in 1920. This left me to research into illustration styles associated with Streamline Moderne and Art Deco, as most print ads back then contained little photography, and I didn't want to stray away from the animated and somewhat unrealistically animated, magical and cartoon-like image that Disney holds.

I thought more about the magic associated with Disney as a company, and it lead me to consider the technological advancements that were made during the Streamline Moderne era. The air of fascination and amazements surrounds both the company of Walt Disney, as well as Streamline Moderne. In the 30's, people were fascinated and amazed by the new sleek-looking and rather technological modes of transportation that Streamline Moderne seemed to produce.

Once I began to consider modes of transportation, I was brought to an enlightening find - Disney Cruise Line. 


Disney Cruise Line 



Disney Cruise Line currently operates four ships: Disney MagicDisney WonderDisney Dream, and Disney Fantasy.[5] Disney Cruise Line also owns Castaway Cay, a private island in the Bahamas designed as an exclusive port of call for Disney's ships.[6] Disney Cruise Line operates theDisney Cruise Line Terminal, which homeports Disney Dream and Disney FantasyDisney Magic is homeported in Galveston, TexasBarcelona, Spain, and Miami, Florida, while Disney Wonder is homeported in Vancouver, and Miami, Florida. In 2012, it is estimated Disney Cruise Lines will own nearly 3% share of the worldwide cruise market.[7]
The Disney Cruise Line offers a variety of destinations including; Europe, Panama Canal, Caribbean, Alaska & Pacific Coast, Bahamas, and Transatlantic destinations.[8]

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