Sunday, 10 November 2013

An introduction to Art Deco

The term "Art Deco" refers to a movement of art that spanned from the Roaring 1920's, right through to the great depression of the 1930's. It presented itself to the world in all forms of design - from Fashion, Film and Photography, through to Product Design, Architecture and most importantly, Advertising.  
Around the world today, influences of the Art Deco era can be seen everywhere. From the skylines of cities such as New York to Shanghai, the nationalistic tendencies of the Art Deco movement helped it spread on a global scale. 

"Art Deco, like its forerunner Art Nouveau, was an eclectic style and drew on many sources. Designers sought to infuse jaded traditions with new life and to create a modern style based on a revitalised decorative language." - Victoria and Albert Museum, 'Art Deco: 1910-1939' Exhibition, 2003
 Art Deco communicates a sophisticated feel by combining both traditional and modern influences. Forms and materials were sourced richly from the arts of Africa and East Asia, where as the rich colours and somewhat exotic themes reflected on the Paris-based Ballet company, Ballets Russes. 
Above Right: Sunray Vase, Clarice Cliff, 1929
Below: Costume Design by Leon Bakst for principle female dancer in The Firebird, by Ballets Russes.
Art Deco allowed the viewers to interpret freely. It allowed people all over the world to adapt their fears, desires, and wildest fantasies into the pieces of art themselves. It embraced everything from hand-crafted items to machine production, exclusive works of art to affordable stylish products.This infinite adaptability is what I believe led the Art Deco movement to be one of the most globally successful and influential movements to date. 

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